Magic: The Gathering

In-house designs I created for Magic: The Gathering during my time with Wizards of the Coast.

Kaldheim Influencer Kit

For the release of Magic’s first Nordic fantasy themed card set I created heavy-metal inspired designs for an array of merchandise and promotional products that were sent in a package to Magic influencers. These assets included a hand-drawn illustration executed by me.

Illustration by Adam Willson

Zendikar Rising Influencer Kit

For the release of the card set Zendikar Rising I created exploration adventure-themed merchandise and promotional products that were sent in a package to Magic influencers.

Bandana, mask, laser cut vinyl on flask, and packaging

Off the Top Video Series Concept and Branding

This is one of my favorite projects with Magic and Wizards of the Coast. I collaborated on this project from first early concept to execution. Myself and two collaborators were tasked with making brand new content for Magic Esports that highlighted players and gave the audience engaging content during tournament streams. We came up with Off the Top, a series of light “slice of life” interviews with pro players. I designed the branding and “look and feel” for the video series, executed most of the the slides themselves and even helped write some of the interview questions.

Zippy’s Nightmare Meal Cross-Promotional Branding and Packaging

In 2019 I had the opportunity to develop and execute branding for Magic’s Nightmare Meal cross promotion with local Seattle burger joint Zippy’s Burgers. The Nightmare Meal concept was a parody of the popular fast food kids meal, and promoted the upcoming Magic release Theros: Beyond Death. I created the logo, and collaborated on packaging elements including a lunch box, burger wrap, and fry bag.

Theros International Film Festival Social Campaign Branding

Also within the Theros: Beyong Death campaign, I developed and executed branding for the Theros Film Festival social media activation. The campaign encouraged fans to celebrate the release of the card set Theros: Beyond Death by filming and submitting short films with a “nightmare” theme captured on smart phones. Winners were awarded one-of-a-kind Oscar style trophies commissioned from a sculptor.

Magic x Toho Monster Movie Posters

For Magic’s Ikoria: Lair of Behemoths card set preview event I created classic monster movie-inspired posters using illustrations of Toho monsters made especially for Magic: the Gathering. The posters were printed and used as set dressing for the video production.

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Festival of the Fae Event Branding and Promotion

For Magic’s Throne of Eldraine release, I developed and executed the Festival of the Fae social activation campaign branding promoting the Magic: Arena festival event.

MTG Arena Planecation Event Branding and Promotion

I created digital postcards based on classic travel poster designs using landscapes from Magic: the Gathering to promote the Magic Arena Planecation summer event. The designs were used on social media and CRM emails.